i newspaper, February 6, 2020

If I were a chief sub, and this had been sent to me, I would have been pretty cross. Without giving the new membership rates, the increases mentioned are meaningless. I suppose given that the prices are going up by 6 per cent and this will mean an extra £7.80 a year on a joint membership, a reader could do some mental arithmetic or get out the  calculator. It is true that the National Trust press release and its website carefully conceals the new rates, but let me introduce a concept which is clearly unknown to many reporters and subs these days – asking a question. Surprising as it may seem, not every story arrives fully formed with every detail in the right place, especially if it is bearing bad tidings such as a price increase. It did not take me long to contact the NT and find out that the new joint membership rate from March 1 is £127.80 a year.

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