i newspaper front page, August 10, 2018

A principle of writing headlines is that they should bear some relevanceĀ  to the story. If you simply put anything you think might pull in the readers, the Times Law Report could be headed ‘Elvis found on Mars’. This idea seems to have eluded the clever people at the i newspaper. Not only does the banner ‘May goes in for the kill’ have nothing apparent to to do with any of the sub-decks, it is nothing to do with the story to which it refers on Page 6. Here is the only reference to Mrs May on the whole page:

‘Echoing a call’ is hardly going into meltdown. As an aside, who are theĀ  two women pictured on Page 1? We will never know.

‘Amateur night’ is being kind.


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