i newspaper, December 23, 2017

Sometimes I wonder if there are any sentient beings involved in the media at all. Surely if you saw a name like ‘Silk Milk Drive’ you would think, Hmm, that looks a bit odd, I wonder if should be ‘Silk Mill’? Which of course it is. The i was not the only offender. This error, which I assume came from agency copy sent to every news outlet, went into the Sun, the Guardian, Mail Online, Metro and the Yorkshire Post – which is based in Leeds! (It was later corrected on its website). Presumably there are still some humans working at the Daily Star, ITV Online, BBC Online and the Mirror, which spotted the mistake.

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