i newspaper, August 30, 2017

What is the point of a headline? If it is to tell the reader that the story is not worth bothering about, this one is a knockout. If, on the other hand, you take the old-fashioned view that it is to tempt the reader into finding out more, this is about as bad as you can get.

Surfer attacked by
great white shark

tells the truth but does not give away the ending.

See also Post #184 for more ranting on the same topic.

Incidentally, you don’t need to use ‘shark’ four times, especially not twice in the same sentence.

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