#166

The Times, July 27, 2017

Readers decide from the first few words if they want to carry on with a story. Probably one of the best ways to make them move straight to another item is to start with ‘French officials . . .’

This intro would be much better on these lines:

Wildfires on the Riviera which have forced thousands of holidaymakers and residents to flee were started deliberately, say French officials.

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