The Times, April 27, 2017

After reading the intro, the average reader will be thinking: ‘Why will his footballing career be finished if he is banned for 18 months? Oh, he must be getting on a bit. So how old is he?’ But you have to wait until the fifth par to learn that he is 34. You should not leave the reader asking questions. In this case, all that is needed is to say in the second par ‘the 34-year-old Burnley midfielder’.

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