#25

You have a good story about Sir David Attenborough doing a new nature series at the age of 90. Do you:

Times, February 20, 2017

(a) Try to dress it up with a baffling intro and throw in some anthropomorphism, or . . .

i newspaper, February 20, 2017

(b) do a straight intro which readers will understand at once and make them want to find out more?

It’s no contest, is it?

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