#25

You have a good story about Sir David Attenborough doing a new nature series at the age of 90. Do you:

Times, February 20, 2017

(a) Try to dress it up with a baffling intro and throw in some anthropomorphism, or . . .

i newspaper, February 20, 2017

(b) do a straight intro which readers will understand at once and make them want to find out more?

It’s no contest, is it?

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

I cannot stress strongly enough that it takes years of experience to make a good sub-editor. When I was a junior sub, almost everyone else in the department was older and wiser, and the benefit of their experience was passed down to me. A chief sub would often point out how things could be improved. These days most older subs have been dispensed with and there is no one to teach or mentor the younger ones. Staffs have been so reduced that no one has time to guide anyone else.

This clinic is an attempt to pass on my experience using real examples. I would love to receive items from others as I do not read every paper every day. I will add new entries as I come across them.